Why change what you believe to be the best,” he says.
In a world where everything is speeding up, especially on digital, people do like to link to certain things that stay pretty much the same. Our bottle design may have had some touch-ups, but the overall shape, look, and feel, stays as it is. “Even in tough times, other brands cut out expensive processes. Everything is real about that story: the person who created it, the recipe that the brand is thoroughly proud of, and the fact that it hasn’t undergone any change over the last century and a half. One of the biggest reasons the brand gets so much love across the globe is its origin story, says Laszlo Ravasz, marketing director, India, Middle East & North Africa, at Brown-Forman.
Why did the brand’s eponymous founder never set up another distillery? How did it still man age to become one of the top selling American whisky brands? How did it recently surpass Scotch to become Britain’s biggest selling whisky? (Source: The Telegraph, UK, July’16) There are several reasons for these, all rooted in interesting stories.
0 kommentar(er)
